#NZFW Style with Samantha Gan

Amidst the organized chaos of New Zealand Fashion Week, we sat down for a chat with Auckland stylist Samantha Gan. Her recent work includes styling for high profile New Zealand labels Yoshino MaruyamaJudy Gao Couture (who debuted NZFW's first ever Couture show on Tuesday) and Salasai

As a stylist, Samantha creates moods. She uses accessories and props to convey brand messaging and bring the Art Director's vision to life. Her work is collaborative, and she enjoys working alongside photographers, models and hair and make-up artists.


Sam Gan

1. What influences your style?

My style is influenced by streetstyle and YouTubers, including Song of Style and Jenn Im. I love people watching, and seeing how others layer pieces. 

2. Your top fashion trends for 2018?

Prints and longer silhouettes. 

3. Your favourite fashion shoot? 
My recent collaboration with Yoshino Maruyama. Yoshino produces beautiful Japanese-inspired garments, and has showcased at NZFW in the past. 

4. What do stylists expect from models on shoots?

Models should showcase their personality through images, while being professional at the same time. They're not just representing themselves, but their agency too. 

5. Have you witnessed any bad model behaviour? 

Gladly no. I'm lucky to work alongside down-to-earth Kiwi models. 

6. Tell us, who are your favourite New Zealand models?

Vania from Red Eleven. She knows her angles. 

I'd love to collaborate with Danielle Hayes. She was the first Māori winner of New Zealand's Next Top Model series. 

8. Who are your favourite New Zealand designers?  

Samantha, thanks so much for sharing your style and insights with us. 

model basics. xx 


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